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Are you interested in a career in marketing? If you’re a forward-thinking, effective communicator, a job as a marketing specialist could be the perfect role for you. Take your professional development to new heights with our marketing course.

Our online marketing courses are flexible and designed in conjunction with industry experts, enabling you to unlock your true potential to succeed in the marketing sector.

Explore our course breakdown below or enrol now to get started.

  • Course Outline

    When you enrol on our marketing course, you will complete the following units of study:

    1Research the Market

    On completion of this unit you will learn how to:

    • Collect and present information on the internal and external business environment
    • Investigate new or emerging factors in the market Record market data.
    2Identify Marketing Opportunities

    On completion of this unit you should be able to:

    • Identify and present potential marketing opportunities to enable evaluation and selection of viable opportunities.
    3Profile the Market

    On successful completion of this unit you should have the knowledge and skills required to profile the market. Specifically you should be able to:

    • Segment the market
    • Select targeting strategies and tactics
    • Profile the target segment
    • Develop positioning strategies
    • Implement strategies
    4Analyse Consumer Behaviour for Specific Markets

    On successful completion of this unit you should have the knowledge and skills required to:

    • Segment the market
    • Select targeting strategies and tactics
    • Profile the target segment
    • Develop positioning strategies Implement strategies.
    5Implement and Monitor Marketing Activities

    On completion of this unit you should be able to:

    • Review the marketing mix for the business
    • Implement marketing activities
    • Monitor and review marketing performance.
    6Make a Presentation

    On successful completion of this unit you should be able to:

    • Prepare the presentation
    • Deliver a presentation
    • Review the presentation.
    7Design Direct Response Offers

    On successful completion of this unit you should be able to:

    • Design offer components
    • Test direct response offers
    • Select offer pricing structure
    • Determine and design required customer service levels
    8Analyse Direct Marketing Databases

    On successful completion of this unit you should be able to:

    • Collect data Enhance, cleanse and update data
    • Analyse and use data for direct marketing purposes.

    Sales Promotion

    • Definitions
    • Merchandising
    • Functions
    • Working with distributors / middlemen
    • Contributing to the organization and operations
    • Promotion in Point of Purchase (P.O.P.)
    • Stimulating Middlemen Traffic
    • Cooperative Advertising Training Middlemen’s Salespersons
    • Incentivizing Middlemen’s Salespersons
    • Stimulating Consumers / Users
    • Sampling
    • Prizes
    • Contests

    On successful completion of this unit you should be able to:

    • The Evolution of the Salesperson
    • Compensation of the Salesperson
    • The process of the Sale
    • Creative sale – Reasons that drive buying
    • AIDA: Attention, Interest, Desire, Action
    • How to develop a list of potential clients
    • Territory
    • Securing the interview
    • Effective interview
    • Objections, how to rebut them, Closing the Sale
    • Selection and Training of Salespersons
    10Distribution And Channels Of Distribution
    • The Distributed Goods
    • The Function Of Distribution
    • Channels Of Distribution And Their Interrelation
    • The Self-Service outlet
    • Classifications Of Middlemen
    • Policies And Strategies Of Distribution
    • Zoning (Sales Territories) / Example Of Zoning
  • How Will You Benefit?

    There are many benefits associated with enrolling on our marketing courses online. For example, you will:

    • Accelerate your career as a marketing specialist
    • Obtain insider knowledge on how to become a marketing professional
    • Study a programme that has been designed in partnership with leading marketing experts
    • Receive a 10% discount on your course fee by paying upfront, or choose our interest-free weekly payment plan
    • Save time and money with remote studying and access to your own personal tutor
    • Determine your own timetable and learn at your own pace

    Discover the benefits for yourself by signing up for our marketing course today.

  • Career Prospects


    Marketing is an essential business function, identifying and anticipating the needs and wants of consumers, in addition to determining which target markets to serve and steering product design. In fact, marketing exists in every business to some degree, across all industries.

    As a marketer, you have the potential to make a difference. You will have significant input in creating advertising and social media campaigns, pricing strategies and establishing a plan to target the intended audience so that a product or service thrives in the market and stands out amongst competitors. It’s a marketer’s responsibility to have a full understanding of a product or service in order to build a strategy to ultimately gain customer interest and enhance sales.

    What’s more, the marketing industry is always changing, keeping you on your toes. This is a fairly fast-paced sector, meaning you’ll need to be able to adapt in order to stay ahead of the game.

    Marketing specialists often work alongside other teams within a business, from Sales to Design. You will find you’re able to create strong relationships with your colleagues to become part of the bigger picture.

    Opportunities as a marketing specialist

    Marketing specialists often take up work in areas such as:

    Brand Management
    Focus on creating strategies with the aim to improve and maintain awareness of a business’ brand while also widening value and reputation.

    Direct Marketing
    This is a promotional method that entails presenting information about a business, product or service to the target audience without the use of a third party.

    Market Research and Analysis
    This gives you the opportunity to take an in-depth look at the facts and figures to help you make data-driven decisions.

    Marketing Communications
    Gain an understanding of the effectiveness of internal and external communications to build sustainable relationships and deliver customer value.

    Marketing Strategy
    Be responsible for creating a long-term plan whereby the company can achieve its goals by understanding its customer base, in addition to developing a distinctive competitive edge.

    Product Management and Development
    Lead the vision for products, ensuring goods and services are delivered to meet the needs of the customer.

    Trade Marketing
    Work on a business to business level to increase demand with supply chain partners, rather than just at customer level.

  • Earning Potential

    As a marketing specialist, you have the potential to earn the following:

    • Marketing graduates can expect to earn between €18k to 24k
    • Marketing Mangers can expect to earn between €50k to €69k
    • Marketing Director can expect to earn between €69k to €89k.
  • Course Levels Explained


    Our marketing course leads to the awarding of a Diploma. This qualification recognises the graduate’s capacity for initiative and judgement across a broad range of technical and management functions. Diploma holders typically have personal responsibility and autonomy (semi-independence) in performing technical operations or organizing others in the workplace.

  • Prerequisites

    There are NO previous work or education requirements for entry into our marketing course.

    So, if you want to advance your career in marketing, simply enrol today.

  • Course Length

    Students typically complete their studies within 24 weeks.

    With our marketing training courses, you determine the pace. You decide when and where you study. Choose to complete your studies within a few weeks or take your time and have up to three years to graduate.

  • Study Mode: Online Learning

    Our marketing course is carried out online via distance learning, otherwise known as correspondence learning. This means you have the flexibility to fit your studies around the rest of your life, such as work and family. When you choose ICI, you needn’t waste time or money travelling to and from classes. You are able to decide where you carry out your studies and complete your assessments. You can choose just about any location, anywhere in the world. You’ll also have access to your own personal tutor at all times who is able to provide you with the advice and support you need.

    While our marketing course is extremely convenient, it also provides you with the practical skills and extensive knowledge you need to thrive in this sector.

  • Recognition & Accreditation

    This course is recognised and accredited by the International Association of Private Career Colleges (IAPCC).

    Like with all ICI business courses, we take a practical, hands-on approach when it comes to our courses. Our marketing training course will teach you everything you need to know in order to stand out from the crowd in this ever-growing, competitive line of work.

  • Already in the Profession or Industry?

    Do you already work within the marketing industry? Our course is for you. You can expand your already existing knowledge while also boosting your confidence in this field. Regardless of whether you’re keen to climb the career ladder in your current line of work or you’re ambitious to try your hand in a different area of the marketing sector, our online marketing is the next step for you.

  • What Do I Get?

    All the materials you need to complete our marketing course are included in the course fee. Once you enrol, you will receive:

    • All required study materials and course notes
    • Assignment projects with constructive tutor feedback
    • A tutor who will answer all of your course and career questions and provide guidance

    Upon successful completion of the course, you will receive:

    • A graduation certificate officially recognizing your successful completion of studies and qualifications as a marketing specialist
    • Transcripts indicating the units completed
    • A letter of recommendation and validation for current and future employers
    • Post-nominal letters placed after your name which indicate that you hold the relevant qualification (For example: John Smith, DipDipMkt)
    • Job search assistance: Graduate CareerServices Program ( Click to learn more ).
  • Cut Off Date

    Friday, 29th September 2023 is the next enrolment cut off date. Places are limited, in demand and entry into the course is on a first come first served basis.

    Your enrolment is processed and acknowledged within 24 hours of the Institute receiving your application. You can expect to receive your course within days of enrolling. When you start your ICI course it’s at your own pace and you determine when you finish. Don’t miss out. Enrol today!

Course Investment & Payment Plans

SAVE 10%
One off payment
Course Level
Weekly Instalment Plan
€28 x 32 weeks
Interest Free
Course Level

How do I get started?

Click on one of the Enrol Now buttons above and you could be working on your first lesson – and towards a new career in marketing – in a matter of days!

How Does Online Studying Work?

As an ICI student, you’ll be able to train at home in your spare time, learning in the easiest possible way. There are no classes or lectures to attend, and no need to leave your job or change your schedule.

How does it work?
Enrol, Study at Home, and Graduate

ICI is committed to the successful completion of your course. The typical ICI student experience goes like this:

  1. The Enrolment Process
  2. Begin Your Studies
  3. Getting Help When You Need It
  4. Getting Assessed
  5. Graduation
1The Enrolment Process

Select the course that interests you. The International Career Institute website offers course overviews, course outlines, course fees, student testimonials, and information on career services for graduates.

When you are ready to enrol in a program, simply complete the online enrolment form, or call our toll-free number to speak with an enrolment adviser.

2Begin Your Studies

On enrolment students receive a welcome email and letter with instructions on how to login into your course and access your course and tutorial support. You will not be required to purchase any further materials. Courses are divided into modules with assessments located at the end of these modules. Assessments (written assignments) are based on what you have been learning about. No exams are involved.

Study at your own pace

One of the many great benefits of our courses is their modular format creates an easier and more effective way for you to learn. And with no need to follow a fixed timetable, you get to study and submit assignment for each module at your own pace.

3Getting Help When You Need It

Your courses are designed so that you can study independently. However, if you have a question about anything in your course, just contact one of our industry based tutors. Contact details are provided in your welcome email and letter. Your tutors are industry professionals who are ready to answer any questions about the course, assessments and industry for which you are training for.

4Get Assessed

At the end of modules you are asked to complete assignments. With no fixed assessment dates ICI students can submit their assessments at any time. This allows students to progress through the course at a pace that suits their needs. Assignments can be submitted via the student portal or email directly to the tutor.

Your assignments and projects will be graded on the following scale:

Grading scale
Lesson Grade (%)Letter EquivalentRating
100 - 80AOutstanding level of achievement
79 - 60BHigh level of achievement
59 - 50CSatisfactory level of achievement
49 - 40DMarginal level of achievement
0 - 39FFailed to complete course requirements

You must pass all modules and achieve a minimum of a C or higher in all studies to graduate. Should you not pass an assignment you are able to retake assessments as many times as you need (free of charge) in order to improve your results. Full tutorial support is available to guide you towards successfully completing your course.


Graduates of the Institute are eligible for assistance under the Graduate Career Services Program which includes assistance in job searches (by career and region), preparing cover letters, tips on interviewing, and much more. As part of your graduation package, we offer a Certified Professional Resume Writer free of charge to help you compose your resume. All graduates receive a certificate of completion at the relevant level (Certificate, Diploma or Advanced Diploma / Executive Diploma), transcripts and a letter of recommendation.