Marketing Course

Are you interested in a career in marketing? If you’re a forward-thinking, effective communicator, a job as a marketing specialist could be the perfect role for you. Take your professional development to new heights with our marketing course.

Our online marketing courses are flexible and designed in conjunction with industry experts, enabling you to unlock your true potential to succeed in the marketing sector.

Explore our course breakdown below or enrol now to get started.

• Course Outline

  When you enrol on our marketing course, you will complete the following units of study:

  1	Research the Market

  On completion of this unit you will learn how to:
  Collect and present information on the internal and external business environment	Investigate new or emerging factors in the market Record market data.

  2	Identify Marketing Opportunities

  On completion of this unit you should be able to:

  Identify and present potential marketing opportunities to enable evaluation and selection of viable opportunities.

  3	Profile the Market

  On successful completion of this unit you should have the knowledge and skills required to profile the market. Specifically you should be able to:
  Segment the market Select targeting strategies and tactics Profile the target segment	Develop positioning strategies Implement strategies

  4	Analyse Consumer Behaviour for Specific Markets

  On successful completion of this unit you should have the knowledge and skills required to:
  Segment the market Select targeting strategies and tactics	Profile the target segment Develop positioning strategies Implement strategies.

  5	Implement and Monitor Marketing Activities

  On completion of this unit you should be able to:
  Review the marketing mix for the business Implement marketing activities	Monitor and review marketing performance.

  6	Make a Presentation

  On successful completion of this unit you should be able to:
  Prepare the presentation Deliver a presentation	Review the presentation.

  7	Design Direct Response Offers

  On successful completion of this unit you should be able to:
  Design offer components Test direct response offers	Select offer pricing structure Determine and design required customer service levels

  8	Analyse Direct Marketing Databases

  On successful completion of this unit you should be able to:
  Collect data Enhance, cleanse and update data	Analyse and use data for direct marketing purposes.

  9

  Selling

  Sales Promotion
  Definitions Merchandising Functions Working with distributors / middlemen Contributing to the organization and operations Promotion in Point of Purchase (P.O.P.) Stimulating Middlemen Traffic	Cooperative Advertising Training Middlemen’s Salespersons Incentivizing Middlemen’s Salespersons Stimulating Consumers / Users Sampling Prizes Contests
  On successful completion of this unit you should be able to:
  The Evolution of the Salesperson Compensation of the Salesperson The process of the Sale Creative sale – Reasons that drive buying AIDA: Attention, Interest, Desire, Action	How to develop a list of potential clients Territory Securing the interview Effective interview Objections, how to rebut them, Closing the Sale Selection and Training of Salespersons

  10	Distribution And Channels Of Distribution

  The Distributed Goods The Function Of Distribution Channels Of Distribution And Their Interrelation The Self-Service outlet

  Classifications Of Middlemen Policies And Strategies Of Distribution Zoning (Sales Territories) / Example Of Zoning

• How Will You Benefit?

  
  There are many benefits associated with enrolling on our marketing courses online. For example, you will:

  • Accelerate your career as a marketing specialist
  • Obtain insider knowledge on how to become a marketing professional
  • Study a programme that has been designed in partnership with leading marketing experts
  • Receive a 10% discount on your course fee by paying upfront, or choose our interest-free weekly payment plan
  • Save time and money with remote studying and access to your own personal tutor
  • Determine your own timetable and learn at your own pace

  Discover the benefits for yourself by signing up for our marketing course today.

• Career Prospects

  

  Marketing is an essential business function, identifying and anticipating the needs and wants of consumers, in addition to determining which target markets to serve and steering product design. In fact, marketing exists in every business to some degree, across all industries.

  As a marketer, you have the potential to make a difference. You will have significant input in creating advertising and social media campaigns, pricing strategies and establishing a plan to target the intended audience so that a product or service thrives in the market and stands out amongst competitors. It’s a marketer’s responsibility to have a full understanding of a product or service in order to build a strategy to ultimately gain customer interest and enhance sales.

  What’s more, the marketing industry is always changing, keeping you on your toes. This is a fairly fast-paced sector, meaning you’ll need to be able to adapt in order to stay ahead of the game.

  Marketing specialists often work alongside other teams within a business, from Sales to Design. You will find you’re able to create strong relationships with your colleagues to become part of the bigger picture.

  Opportunities as a marketing specialist

  Marketing specialists often take up work in areas such as:

  Brand Management
  Focus on creating strategies with the aim to improve and maintain awareness of a business’ brand while also widening value and reputation.

  Direct Marketing
  This is a promotional method that entails presenting information about a business, product or service to the target audience without the use of a third party.

  Market Research and Analysis
  This gives you the opportunity to take an in-depth look at the facts and figures to help you make data-driven decisions.

  Marketing Communications
  Gain an understanding of the effectiveness of internal and external communications to build sustainable relationships and deliver customer value.

  Marketing Strategy
  Be responsible for creating a long-term plan whereby the company can achieve its goals by understanding its customer base, in addition to developing a distinctive competitive edge.

  Product Management and Development
  Lead the vision for products, ensuring goods and services are delivered to meet the needs of the customer.

  Trade Marketing
  Work on a business to business level to increase demand with supply chain partners, rather than just at customer level.

• Earning Potential

  As a marketing specialist, you have the potential to earn the following:

  • Marketing graduates can expect to earn between €18k to 24k
  • Marketing Mangers can expect to earn between €50k to €69k
  • Marketing Director can expect to earn between €69k to €89k.

• Course Levels Explained

  Diploma

  Our marketing course leads to the awarding of a Diploma. This qualification recognises the graduate’s capacity for initiative and judgement across a broad range of technical and management functions. Diploma holders typically have personal responsibility and autonomy (semi-independence) in performing technical operations or organizing others in the workplace.

• Prerequisites

  There are NO previous work or education requirements for entry into our marketing course.

  So, if you want to advance your career in marketing, simply enrol today.

• Course Length

  Students typically complete their studies within 24 weeks.

  With our marketing training courses, you determine the pace. You decide when and where you study. Choose to complete your studies within a few weeks or take your time and have up to three years to graduate.

• Study Mode: Online Learning

  Our marketing course is carried out online via distance learning, otherwise known as correspondence learning. This means you have the flexibility to fit your studies around the rest of your life, such as work and family. When you choose ICI, you needn’t waste time or money travelling to and from classes. You are able to decide where you carry out your studies and complete your assessments. You can choose just about any location, anywhere in the world. You’ll also have access to your own personal tutor at all times who is able to provide you with the advice and support you need.

  While our marketing course is extremely convenient, it also provides you with the practical skills and extensive knowledge you need to thrive in this sector.

• Recognition & Accreditation

  
  This course is recognised and accredited by the International Association of Private Career Colleges (IAPCC).

  Like with all ICI business courses, we take a practical, hands-on approach when it comes to our courses. Our marketing training course will teach you everything you need to know in order to stand out from the crowd in this ever-growing, competitive line of work.

• Already in the Profession or Industry?

  Do you already work within the marketing industry? Our course is for you. You can expand your already existing knowledge while also boosting your confidence in this field. Regardless of whether you’re keen to climb the career ladder in your current line of work or you’re ambitious to try your hand in a different area of the marketing sector, our online marketing is the next step for you.

• What Do I Get?

  All the materials you need to complete our marketing course are included in the course fee. Once you enrol, you will receive:

  • All required study materials and course notes
  • Assignment projects with constructive tutor feedback
  • A tutor who will answer all of your course and career questions and provide guidance

  Upon successful completion of the course, you will receive:
  

  • A graduation certificate officially recognizing your successful completion of studies and qualifications as a marketing specialist
  • Transcripts indicating the units completed
  • A letter of recommendation and validation for current and future employers
  • Post-nominal letters placed after your name which indicate that you hold the relevant qualification (For example: John Smith, DipDipMkt)
  • Job search assistance: Graduate CareerServices Program ( Click to learn more ).

• Cut Off Date

  Friday, 2nd May 2025 is the next enrolment cut off date. Places are limited, in demand and entry into the course is on a first come first served basis.

  Your enrolment is processed and acknowledged within 24 hours of the Institute receiving your application. You can expect to receive your course within days of enrolling. When you start your ICI course it’s at your own pace and you determine when you finish. Don’t miss out. Enrol today!

Course Investment & Payment Plans

How do I get started?