Advertising Course

Do you want a career that harnesses both your creativity and business savvy? Take the next step in your professional development with our flexible and convenient advertising courses.

Developed in consultation with senior figures within the advertising industry, our online advertising courses will give you the skills you need to thrive in this growing profession.

Explore our course breakdown below or enrol now to get started.

• Course Outline

  When you enrol on our advertising course, you will complete the following units of study:

  1	First Part: Advertising

  General Concepts of Advertising
  Advertising strategies Primary and selective advertising Institutional advertising Relationship of objectives of marketing and advertising The advertising budget Methods of financing the advertising budget The creative process – unique selling proposition (USP) The media	The campaign concept The creative process in television Production for TV Evaluation of the TV commercial The creation in the other media Media strategy Techniques of media planning Digital technology and the future of the media

  The Advertising Agency
  History and evolution Agency service organization	Fees and discounts

  The Creative Process in Advertising
  The creative attitude Creative characteristics	Conditions for the creative process Generation of ideas

  Memory Mechanisms In Advertising
  What is memory? Perception Immediate memory Photographic memory (eidetic) Short-term memory Long-term memory	Categories of memory Learning Forgetfulness Interference Those “scripts” Repetition and messages recall

  2	Second Part: Selling

  Sales Promotion
  Definitions Merchandising Functions Working with distributors / middlemen Contributing to the organization and operations Promotion in point of purchase (P.O.P.) Stimulating middlemen traffic	Cooperative advertising training middlemens’ salespersons Incentivising middlemens’ salespersons Stimulating consumers / users Sampling Prizes Contests

  Personal Sales
  The evolution of the salesperson Compensation of the salesperson The process of the sale Creative sale – reasons that drive buying AIDA: Attention, interest, desire, action	How to develop a list of potential clients Territory Securing the interview Effective interview Objections, how to rebut them, closing the Sale Selection and training of salespersons

  3	Third Part: Distribution And Channels Of Distribution

  The distributed goods The function of distribution Channels of distribution and their interrelation The self-service outlet

  Classifications of middlemen Policies and strategies of distribution Zoning (sales territories) / example of zoning

• How Will You Benefit?

  There are many benefits associated with enrolling on our advertising courses online. For example, you will:

  • Fast track your career in advertising
  • Study a learning programme designed in conjunction with advertising industry leaders
  • Learn remotely, saving time and money
  • Have your own personal tutor to answer your questions and offer guidance
  • Set your own timetable, helping you to fit your studies around other commitments
  • Pay upfront to receive a 10% discount on your course fee, or opt for our interest-free weekly payment plan

  Experience the benefits of our advertising course for yourself by signing up today!

• Career Prospects

  
  Advertising can be a hugely varied and dynamic profession. Drawing on a combination of business acumen and creative skills, it involves developing strategies that connect with consumers, build brands and drive business growth. Your day-to-day tasks could include any of the following, and much more besides:

  • Developing advertising strategies
  • Carrying out market research
  • Producing creative ideas
  • Evaluating advertising campaigns

  With the right credentials, you could gain positions in a range of organisations, including:

  • Advertising agencies
  • Public relations agencies
  • Advertising or marketing departments within companies
  • Retail advertising departments
  • Newspapers
  • Magazine publishing companies
  • Television stations

• Earning Potential

  An advertising account manager can look at earning anything between €22,000 to €83,000 per year with the average industry income being €42,539.

  Advertising specialists working in the creative department of an advertising agency earn €16,600 to €69,000 per annum with the average income being €41,298.

• Course Levels Explained

  Diploma

  Our advertising course leads to the awarding of a Diploma. This qualification recognises the graduate’s capacity for initiative and judgement across a broad range of technical and management functions. Diploma holders typically have personal responsibility and autonomy (semi-independence) in performing technical operations or organizing others in the workplace.

• Prerequisites

  There are NO previous work or education requirements for entry into our advertising course.

  So, if you want to hone your skills in this rewarding and dynamic industry, simply enrol today.

• Course Length

  Students typically complete their studies within 24 weeks.

  One of the advantages of taking our advertising course online is the fact that you dictate the pace of study. If you wish to expedite your learning, you can graduate in a matter of months. Alternatively, you have the flexibility to work through the course material much more slowly. We allow our students up to three years to complete our learning programmes.

• Study Mode: Online Learning

  Our entire advertising course is carried out online via distance learning. Sometimes also called correspondence learning, this approach offers maximum flexibility. Unlike traditional classroom-based courses, online learning allows you to set your own timetable. You can progress through the course material and complete assignments at a time and place that suits you. This makes it much easier to fit your studies around work, family and other commitments. It also means that you can study with ICI from anywhere in the world, and you won’t have the inconvenience and expense of travelling to attend lessons in person.

  Like all of our business courses, our advertising course has been developed to be highly practical and engaging. It will provide you with the key skills you need to gain a competitive advantage in this profession.

• Recognition & Accreditation

  
  This course is recognised and accredited by the International Association of Private Career Colleges (IAPCC).

  It takes a practical approach to learning, going far beyond the theory of advertising to fast track you into your new career.

• Already in the Profession or Industry?

  Already working in advertising or a related field? This course is for you. It gives you the opportunity to consolidate and expand on your existing knowledge, ensuring you remain at the forefront of industry developments and best practice. Whether you want to gain a promotion or move into a different area within advertising, it is one of the most practical steps you can take to further your professional development.

  Your course fees can be claimed as a tax deduction as long as the learning programme is sufficiently connected to your work activities.

• What Do I Get?

  All the materials you need to complete our advertising course are included in the course fee. Once you enrol, you will receive:

  • All required study materials and course notes
  • Assignment projects with constructive tutor feedback
  • A tutor who will answer all of your course and career questions and provide guidance

  Upon successful completion of the course, you will receive:
  

  • A graduation certificate officially recognizing your successful completion of studies and qualifications as an advertising specialist
  • Transcripts indicating the units completed
  • A letter of recommendation and validation for current and future employers
  • Post-nominal letters placed after your name which indicate that you hold the relevant qualification
  • Job search assistance: discover more about our Graduate Career Services Programme

• Cut Off Date

  Friday, 6th December 2024 is the next enrolment cut off date. Places are limited, in demand and entry into the course is on a first come first served basis.

  Your enrolment is processed and acknowledged within 24 hours of the Institute receiving your application. You can expect to receive your course within days of enrolling. When you start your ICI course it’s at your own pace and you determine when you finish. Don’t miss out. Enrol today!

Course Investment & Payment Plans

How do I get started?